Growing pains and how self-sustaining farming helps

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Fieldin, the world’s largest smart farm management company for high-value crops, has announced the acquisition of Midnight Robotics, a leader in autonomous farm driving. The acquisition and merger create the first-of-its-kind combination of an operational, sensor-based agricultural platform with autonomous driving technologies, to empower producers in the day-to-day management of their farms.

Midnight Robotics uses cutting-edge computer vision and AI to develop autonomous farm driving technology. The company’s flagship product is a retrofit kit that can transform any tractor to operate autonomously using advanced LiDAR perception algorithms that enable a robust and reliable solution for autonomous operation and precise execution.

Fieldin, on the other hand, is transforming traditional farming into digitalized smart farming, self-sustaining farming and more. They use a smart farming platform to help growers of high-value crops manage and optimize daily operations, including pesticide applications and harvesting activities. Essentially, they connect tractors and machines to sensors in the field to provide managers with actionable data that improves production, transparency and efficiency in the field. As commercial farms today face a wide range of challenges including labor shortages, water shortages and climate change, the need to optimize operations and prioritize agricultural efficiency is at an all time high. Therefore, this merger is even more relevant; Midnight Robotics’ solution is the perfect complement to Fieldin’s platform.

Credit: Midnight Robotics

Using Midnight Robotics’ robotic and autonomous deep driving technology enables an all-in-one solution to maximize precision and productivity on the farm. By collecting agricultural data, they deliver actionable insights, guided decision-making, and autonomous execution via driverless tractors and other machinery from the same dashboard. What is most impressive is that integrating these new stand-alone capabilities takes less than a day; Fieldin comes to the farm and modernizes tractors and other farm machinery with LiDAR-based range kits that then feed the data back to the platform in real time. Fieldin has already deployed the new and improved Combined Autonomous Farming Platform to major California farms and hopes to continue this trajectory in the months to come.

Midnight Robotics was founded in 2019. The founders, who are veterans of Innoviz, will join the Fieldin co-founding team; Yonatan Horovitz will join the position of Chief Autonomy Office while Edo Reshef will become the company’s Chief Technology Officer. Their expertise in autonomous driving will continue to develop the much needed agricultural sector (no pun intended).

Horovitz noted, “It’s not enough to have good farm data or great stand-alone technology, you have to have both to make self-sustaining farming a reality. What is so powerful about this merger is the powerful combination of Fieldin’s unprecedented agricultural data collection, which includes over 49 million hours of tractor driving, with our expertise in driverless technology … together we can help farmers reap the benefits of smart and empowered farming, not a decade from now, but today ”.

Fieldin CEO and Co-Founder Boaz Bachar went on to say, “Over the past eight years, we have digitized hundreds of farms and over 10,000 tractors and farm equipment, more than anyone in the crop world. high added value, and amassed a wealth of invaluable data that can provide insight into best practices in farm management. By acquiring Midnight Robotics, we are helping farmers come full circle from understanding to autonomous action, so they know exactly what to do and perform it independently, all through the same platform. … Your stand-alone farm can only be as good as your management data farm, and that’s why this acquisition advances the self-sustaining farming revolution, ”said Boaz Bachar, CEO and co-founder of Fieldin.


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